RAYI, a Golconda-diamond engagement ring brand based in Manhattan, prides itself on the unparalleled quality of its precious stones. With a heritage rooted in the rarity and historic grandeur of Golconda diamonds, RAYI sought to educate and engage an American audience unfamiliar with the legacy of these exquisite gems while positioning them as the ultimate symbol of love and luxury for modern gifting.

Apart from being entrusted with crafting a visual branding identity that exuded elegance and exclusivity, at House of Inara, we developed a social media strategy to bridge history with contemporary relevance.