Shilpa Lifestyle is a renowned name in luxury jewellery, offering high-end gemstones, diamonds, polki and gold pieces. The brand sought to position itself as an edgy yet regal jewellery house to attract a younger audience. House of Inara was tasked with conceptualizing and executing a campaign that would capture this vision, elevating the brand's appeal to a discerning clientele.

Our campaign, titled Midnight Crest, drew inspiration from a dark, alluring black and gold theme, symbolizing opulence and mystique. The jewellery pieces were positioned as regal crests, transforming every wearer into a beacon of desire and sophistication.