Urthe is India’s premier egg subscription brand, revolutionizing the wellness space with its pasture-raised eggs, produced through science-backed processes to ensure the highest levels of nutrition. With a mission to redefine eggs as a luxury wellness supplement, Urthe required a brand identity that resonated with health-conscious consumers seeking premium quality and minimalistic sophistication.

House of Inara was engaged to deliver a visual branding solution that positioned Urthe as a trailblazer in the premium health market, emphasizing its unique value proposition and science-driven approach.